How to Create a Seamless Omni-Channel Marketing Program with MessageBird and SparkPost

Feb. 13, 2019 / By Silvana Theodoropoulou

Learn how our partnership with MessageBird provides enterprises with a solid path to enhance customer experience by employing the best technology available.

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Using Email to Maximize Your Product Marketing Spend

Apr. 20, 2018 / By Sparky

Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.

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Summer Email Campaigns

5 Tactics to Freshen Up Your Summer Email Campaigns

Jul. 24, 2017 / By Holly McQuillan

Taking a look at 5 creative ways to engage with your customers through your summer email campaigns.??????

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The eCommerce Tipping Point: Converting Consumers via Email

Nov. 7, 2016 / By Tracy Sestili

Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers via email.

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How To Make Your Emails More Social

Sep. 16, 2015 / By Tracy Sestili

I run the social program at SparkPost and Message Systems. One thing I know for sure is that your employees are your best fans. They are your best evangelists because they know the product and service better than any anyone or any agency you'd think of hiring. So how do you get them to share your message on social? Through email of course.

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On Labor Day & Bridges

Sep. 3, 2013 / By Jose Santa Ana

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend.

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Weekly Email Marketing News Digest: Challenges In Cross-Channel Marketing

Jun. 21, 2013 / By Angela Cheong

What is multi-channel? How about cross-channel? Marketers themselves seem confused.

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3 Steps to an Effective Multi-Channel Strategy

May. 2, 2013 / By Angela Cheong

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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The Dollars and Sense of Message Convergence

Jun. 20, 2011 / By Dave Lewis

The Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.

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